Process

Creativity may seem strictly artistic, but it can also be scientific when you study the inner workings of a project or organization and employ strategy and skill behind every effort.
My creative offering for each client situation originates early in the process. As an Art Director, Creative Director, or Designer, I oversee the team and make sure the plan creatively matches the strategy and appears with complete consistency across all media.

4 Key Elements of Design That Run Through Every Project

Experience Design | Like User Experience, I look to customer engagement as part of the holistic picture.

Editorial Design | Comprehension of the subject matter. Data, markets, services and people are researched, so I can tell the story.

Visual Design | To ensure brand integrity and consistency across all platforms; print and digital.

User Experience/UX Design | What problem does the user have and how will they solve that problem? UX Design is to understand human nature and the user-centric design approach.